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HTC Cell Phone News » HTC Goes All-In On ‘One’ Phone In Battle With Apple, Samsung

HTC Goes All-In On ‘One’ Phone In Battle With Apple, Samsung

HTC Goes All-In On ‘One’ Phone In Battle With Apple, Samsung
News from AdAge.com:

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HTC has dropped a photography student and a model out of a plane to show off its big bet to regain momentum in the smartphone market: the new HTC One.

The company is looking to the One line of devices to goose sales as its once-explosive growth has slowed in recent quarters. Given stiff competition from Samsung and Apple especially, HTC reported a rough fourth-quarter and similarly dim outlook in February.

The skydiving stunt is documented in new ads from the Taiwanese manufacturer in what VP-Global Marketing Greg Fisher calls its “biggest single campaign by far.” From here on out, HTC will put all marketing money behind the HTC One, Mr. Fisher said.

HTC spent $ 121 million in U.S. measured media last year, according to Kantar Media. This campaign will launch in the U.S. and then 40 more markets, starting with the U.K. next week.

The global campaign, from Mother, London, finds a photo student using only a HTC One phone to a shoot a fashion model as they’re both falling out of a plane at 126 miles per hour in the Arizona desert. Photos taken on the phone will run in print ads in U.S. magazines such a…………… continues on AdAge.com

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Related News:
Comparison of Best HTC Phones Available in Market
News from Business 2 Community:

When you choose to purchase a smartphone, you might hesitate between the sauve class that HTC offers and the dynamic Samsung Galaxy series, and the new age iPhones. But who among these leads the league of extraordinary smartphones?

The smart answer would obviously be HTC but this choice however gives rise to yet another dilemma – which HTC? The choices offer

HTD Droid Incredible 2: The Droid is known as the most astonishing devices for many more reasons apart from its SLCD screen, front-facing camera, 1 GHz processor or its 720p HD video. The HTC Droid Incredible 2 was designed and delivered to fit inside a person’s pocket.

The HTC Inspire 4G: One of the primary reasons for the popularity of the Inspire is the fact that it came included with a 2-year contract for merely $ 100. Very reasonable for something that provides a full Google suite, 4.2 inch screen, and a 1 gigahertz processing power. It was sure to please its beholders, especially since it also had the HTC’s cloud service. And what’s more, if we say T-Mobile’s HSPA+ is awe inspiring, it’s then only beat by AT&T’s.

The HTC Thunderbolt: Surprisingly, the thunderbolt also offers a few features that even the later generations of 4G smartphones are bereft of. The processor is single core but that’s just the singular point everyone els…………… continues on Business 2 Community

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