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HTC Cell Phone News » HTC seeks to reverse sliding smartphone sales

HTC seeks to reverse sliding smartphone sales

HTC seeks to reverse sliding smartphone sales
News from Daily Caller:

TAIPEI, Taiwan (AP) — Taiwan’s HTC Corp. enjoyed three golden years as the first company to make smartphones based on Google’s Android software. Now, it is struggling to halt a slide in sales and keep its status as a global brand in a market increasingly divided between Apple Inc. and Samsung Electronics Co.

An early maker of smartphones sold under brands like HP and Compaq, HTC started stamping its own brand on phones in 2006. Taiwanese company surged into the fast lane two years later with its Android smartphones that appealed to consumers because of competitive prices on the free operating system and their strong design.

But its sales faltered from the second half of 2011, partly because its limited financial resources put it at a strong disadvantage to aggressive marketing drives by Samsung and Apple. And unlike its American competitor, it lacked a distinctive flagship phone that captured the hearts of consumers as a must-have product. Instead it produced many phones, trying to cater to a wide range of consumers.

HTC on Friday reported a 79 percent drop in third quarter profit to 3.9 billion New Taiwan dollars ($ 99 million) on revenue of NT$ 70 billion. It was HTC’s fourth consecutive fall in quarterly profit.

Worse may be to come. It predicted revenue will drop to NT$ 60 billion in the fourth quarter despite traditional pre-Christ…………… continues on Daily Caller

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Microsoft Windows Phone 8: What we know so far
News from TechHive:

Christina DesMarais, TechHive

Microsoft has released Windows 8 and its Surface RT tablets are now in stores but more is on the way. On Monday, October 29, the company is expected to release Windows Phone 8, which includes some impressive changes.

For instance, the new start screen lets you resize app tiles based on importance, so if you care a lot about email or social network alerts, you can stretch out the appropriate tile to make it stand out.

Windows Phone 8 is enterprise-ready and gives IT administrators all sorts of ways to better manage employee devices. The OS will encrypt your data and Internet Explorer 10 is the default browser, which brings a major performance boost for handling JavaScript and HTML5, plus built-in phishing protection. Companies will be able to create their own hubs through which they can send alerts to employees, recommend apps, and display relevant news.

The continues on TechHive

… Read the full article

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