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HTC Cell Phone News » HTC seeks to reverse sliding smartphone sales

HTC seeks to reverse sliding smartphone sales

HTC seeks to reverse sliding smartphone sales
News from Detroit Free Press:

TAIPEI, Taiwan — Taiwan’s HTC Corp. enjoyed three golden years as the first company to make smartphones based on Google’s Android software. Now, it is struggling to halt a slide in sales and keep its status as a global brand in a market increasingly divided between Apple Inc. and Samsung Electronics Co.

HTC phones were launched in 2006 and the Taiwanese company surged into the fast lane two years later with its Android smartphones that appealed to consumers because of competitive prices on the free operating system and their strong design.

But its sales faltered from the second half of 2011, partly because its limited financial resources put it at a strong disadvantage to aggressive marketing drives by Samsung and Apple. And unlike its American competitor, it lacked a distinctive flagship phone that captured the hearts of consumers as a must-have product. Instead it produced many phones, trying to cater to a wide range of consumers.

HTC on Friday reported a 79% drop in third quarter profit to 3.9 billion New Taiwan dollars ($ 99 million) on revenue of NT$ 70 billion. It was HTC’s fourth consecutive fall in quarterly profit.

Worse may be to come. It predicted revenue will drop to NT$ 60 billion in the fourth quarter despite traditional pre-Christmas buying and its introduction of two new models running on Microsoft’s Windows 8 software.

“…………… continues on Detroit Free Press

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Related News:
UPDATE 2-HTC vows to step up marketing as revenue set to fall
News from Reuters:

Fri Oct 26, 2012 5:16am EDT

(Recasts, adds company comment)

By Clare Jim

TAIPEI Oct 26 (Reuters) – Taiwanese smartphone maker HTC Corp vowed to step up its marketing efforts to try and meet increasingly tough competition as it forecast another quarter of falling revenue and margins, underlining the challenge it faces to rebuild.

The former contract maker has been suffering a sharp decline in its fortunes since the second half of 2011 following a fairytale ride that turned it from an unknown into a strong global brand with phones based on Google Inc’s Android software.

Having fallen victim to the runaway success of Apple Inc and Samsung Electronics Co Ltd, HTC said on Friday it sees around a 14.5 percent fall in revenue in the fourth quarter from the third, worse than analyst forecasts and the second straight quarterly decline this year.

continues on Reuters

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